Digital Annual Report
with Baltimore Civic Fund (city organization)
Design the first online annual report for a city organization that has recently launched a new brand identity and whose services are widely unknown.
My Deliverables
Visual Design
UI Stylesheet
Ideation and Sketches
Data Visualization
The Team
1 Project Manager / Engineer 1 Product Designer 1 Copywriter
Unique Opportunity
Create a reusable template based on the organization's mission and copywriter’s content strategy. Additionally, design new graphics to support the information, compensating for the limited number of photographs taken during COVID.
Solution
Capture the swift workflow of the organization by incorporating short paragraphs, persistent navigation, and continuous scroll. Align with the organization's brand and incorporate visual elements of Baltimore's government identity.
How might we reimagine an annual report by crafting it around 4 impactful stories?
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Process
The line illustrates this project's actual process, while the circles depict the standard chronological product design process.
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