Digital Annual Report
Digital Annual Report
Digital Annual Report
Baltimore Civic Fund
Design the first online annual report for a city organization that has recently launched a new brand identity and whose services are widely unknown.
My Deliverables
Visual Design
UI Stylesheet
Ideation and Sketches
Data Visualization
Unique Challenges
Unique Challenges
Build a reusable template based on an idea and an outline. Create new graphics for added emphasis due to very few pictures being taken during COVID.
Solution
Capture the swift workflow of the organization by incorporating short paragraphs, persistent navigation, and continuous scroll. Align with the organization's brand and incorporate visual elements of Baltimore's government identity.
Unique Challenges
Build a reusable template based on an idea and an outline. Create new graphics for added emphasis due to very few pictures being taken during COVID.
How might we reimagine an annual report by crafting it around 4 impactful stories?
Testing
Testing
Testing
Testing
Main Challenge
Build a reusable template based on an idea and an outline. Create new graphics for added emphasis due to very few pictures being taken during COVID.
My Deliverables
Visual Design
UI Stylesheet
Ideation and Sketches
Data Visualization
Solution
Capture the swift workflow of the organization by incorporating short paragraphs, persistent navigation, and continuous scroll. Align with the organization's brand and incorporate visual elements of Baltimore's government identity.
Main Goal
Design the first online annual report for a city organization that has recently launched a new brand identity and whose services are widely unknown.
Solution
Capture the swift workflow of the organization by incorporating short paragraphs, persistent navigation, and continuous scroll. Align with the organization's brand and incorporate visual elements of Baltimore's government identity.
How might we reimagine an annual report by crafting it around 4 impactful stories?
How might we establish a consistent experience for a diverse range of people.
© Erica Lester. All Right Reserved.
© Erica Lester. All Right Reserved.