Image of 2 mobile phones that display a podcast page
Image of 2 mobile phones that display a podcast page
Image of 2 mobile phones that display a podcast page
Promotional ⦁ Engaging
Promotional ⦁ Engaging
Promotional ⦁ Engaging
Promotional ⦁ Engaging
Completed 2022
Completed 2022

Bad Takes Podcast Page

Bad Takes Podcast Page

Bad Takes Podcast Page

Grid News

Bring to life recent "bad takes" from Laura McGann and Matt Yglesias. Incorporate the premise of each episode and increase discoverability through promos with a similar visual style.

My Deliverables

Visual Design
Competitor Analysis
Responsive Web
Cross Promotion
High-fidelity Mockups
Product Testing

Unique Challenges

Unique Challenges

Converting cover art into a fully interactive webpage. Then build and maintain a no-code execution in Ceros with Simplecast audio integration.

Result

The podcast attracted sponsors, positive reviews, and hundreds of thousands of downloads over 7 months before the company was acquired.

Image of 2 mobile phones that display a podcast page
Image of 2 mobile phones that display a podcast page
Image of 2 mobile phones that display a podcast page
Image of 2 mobile phones that display a podcast page

Unique Challenges

Converting cover art into a fully interactive webpage. Then build and maintain a no-code execution in Ceros with Simplecast audio integration.

How might we build an audience for audio journalism that explores American culture and policies in a new way?

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Main Challenge

Converting cover art into a fully interactive webpage. Then build and maintain a no-code execution in Ceros with Simplecast audio integration.

My Deliverables

Visual Design
Competitor Analysis
Responsive Web
Cross Promotion
High-fidelity Mockups
Product Testing

Solution

The podcast attracted sponsors, positive reviews, and hundreds of thousands of downloads over 7 months before the company was acquired.

Main Goal

Bring to life recent "bad takes" from Laura McGann and Matt Yglesias. Incorporate the premise of each episode and increase discoverability through promos with a similar visual style.

Solution

The podcast attracted sponsors, positive reviews, and hundreds of thousands of downloads over 7 months before the company was acquired.

How might we build an audience for audio journalism that explores American culture and policies in a new way?

How might we establish a consistent experience for a diverse range of people.

© Erica Lester. All Right Reserved.

© Erica Lester. All Right Reserved.